MASTER THE SKILL OF
B2B CLOSING

Training targeting the Certification "Integrate the consultative approach into the sales process – Close by integrating the consultative approach"
registered in the Specific Directory and issued to Manitude under number RS7149.

BOOST YOUR PERFORMANCE

Jumelles

IN B2B SALES

Signing more deals is no accident. Learn a clear method to structure your meetings, handle objections and secure your deals. Goal: closing that's more effective, faster, and more controlled.

Dessin du combat de la vente
  • Learn the best methods of B2B closing

  • BENEFIT FROM PERSONALIZED MENTORING FROM EXPERT SALES COACHES and educational support from 9am to 6pm

  • Join the Sales tech #1 community IN FRANCE

  • BENEFIT from opportunities within the AKIMBO NETWORK

Training content

Flèche
expert, modern and practical

The training covers B2B Closing steps: learn to structure your exchanges, convince decision-makers, negotiate and close with impact.

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  • 1
    ST
    CHAPTER
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    the approach

    Present the consultative sales approach: steps, methodology and client benefits.

  • 2
    ND
    CHAPTER

    preparation

    Prepare your first discovery meeting: objectives, interview structure.

  • 3
    RD
    CHAPTER
    Drapeau

    framing

    Frame the sales meeting: present the consultative approach, build trust from the start. 

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    complete discovery

    Conduct a complete discovery (BEBEDC and MEDDIC methods): identify the prospect's needs, stakes and specific situations.

  • 2
    ND
    CHAPTER

    active listening

    Excel in active listening techniques: questioning, reading weak signals, rephrasing and summarizing, silences and deepening.

  • 3
    RD
    CHAPTER
    Drapeau

    ACTIONS

    Adapt your posture and responses to the client's specific needs.

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    personalize

    Develop a personalized solution proactively: anticipate and adapt the offer according to client needs.

  • 2
    ND
    CHAPTER

    objections

    Handle objections (ACRAC method): manage objections to adjust the offer in real time.

  • 3
    RD
    CHAPTER
    Drapeau

    action plan

    Create a mutual action plan: define clear steps for the prospect and the proposed support. Build a Business Case and a commercial proposal.

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  • 1
    ST
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    DEMONSTRATE

    Give a short, impactful demo: how to capture the client's attention in the first minutes.

  • 2
    ND
    CHAPTER

    STORYTELLER

    Integrate storytelling into the presentation to strengthen emotional impact.

  • 3
    RD
    CHAPTER
    Drapeau

    GUIDE

    Present multiple solutions: guide the choice toward the most suitable one. Demonstrate the ROI and impact for the client (value selling).

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    Discussion

    PREPARATION

    Negotiation preparation: how to set objectives before the meeting.

  • 2
    ND
    CHAPTER
    Oreille

    RESIST

    Maintain your position: know how to defend your margins and not give in under pressure.

  • 3
    RD
    CHAPTER
    Flamme

    DRAMATIZE

    Concessions and mutual commitment: strategies to reach a win-win agreement.

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    ST
    CHAPTER
    Diamand

    maintain

    Maintaining engagement after discovery: techniques to keep client buy-in after the discovery phase.

  • 2
    ND
    CHAPTER
    Statistiques

    identify

    Identifying decision-makers and understanding the decision-making process.

  • 3
    RD
    CHAPTER
    Téléphone

    accompany

    Building a map of decision-makers and influencers in the decision process. Coaching your buyer to influence internally: preparing the client to advocate for the offer with other stakeholders.

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    CHAPTER
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    retain

    Client retention: post-sale follow-up strategies to strengthen client relationships.

  • 2
    ND
    CHAPTER
    Ondes sonores

    recommend

    Mastering the referral approach: turning satisfied clients into brand ambassadors.

  • 3
    RD
    CHAPTER
    Crayon

    leverage

    Systematizing the referral request to create new opportunities.

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Sales Strategy

Targeting the right prospects: key companies and contacts. Commercial data extraction through scraping, cleaning and enrichment to contact prospects. Setting up automated processes.

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CHAPTER

lead generation

Creating and executing multi-channel prospecting sequences using market software tools. Copywriting techniques and social selling. Beginning the real immersion project in a startup as Business Developer.

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CHAPTER
Drapeau

cold calling (1/2)

Managing the first obstacles during a cold call to reach the decision-maker. Creating a sequenced prospecting script. Organizational methods to sustain performance over time.

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TH
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Drapeau

cold calling (2/2)

Advanced phone prospecting techniques, overcoming gatekeepers, optimizing results. Pre-qualifying prospects.

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CHAPTER
Drapeau

qualification and pitch

Conducting a client needs discovery (ACRAC, CLOSE framework, MEDDIC), creating engagement. Adopting an active listening posture and developing a relational understanding approach to build an authentic relationship.

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TH
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Drapeau

sales cycle

Building a short and impactful presentation of your offer and value proposition. Structuring and adapting your commercial proposal by dramatizing your offer. Reformulating objections and concerns to ensure understanding. Unblocking resistance.

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TH
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Drapeau

negotiation / closing

Preparing your negotiation by creating the right environment, then identifying your prospect's interests, possible concessions and alternatives to build multi-scenario negotiation strategies. Maintaining engagement over time through a mutual action plan.

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2 winning

Haut-parleur

options

Our Sales Coaches have 7 to 15 years of sales experience in the best startups in the ecosystem.

The Closing format is hybrid: available in-person or remotely.

DiamantFlèche

track co-funded by companies

Mastering B2B closing means giving yourself the tools to convert more opportunities into clients. This track is designed to get straight to the point, fast.

Hover me

Diamant

track co-funded
by companies

sales culture

data & automation

lead generation

cold calling

outbound strategy

qualification & pitch

advanced closing techniques

manage your commercial performance

structure your client approach

analyze and optimize your activity

StatistiquesFlèche

track co-funded by companies

Luck shuffles the cards, destiny deals them, but it's you who plays them. Becoming a business developer means playing a leading role in tech with real impact.

Hover me

Statistiques

track co-funded
by companies

sales culture

data & automation

lead generation

cold calling

outbound strategy

qualification & pitch

advanced closing techniques

manage your commercial performance

structure your client approach

analyze and optimize your activity

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TRAINING OBJECTIVES

TURNING SALES FROM AN ART
INTO A SCIENCE

The certification "Integrating a consultative approach into the sales process" is aimed at sales professionals or people in commercial roles who, as part of their professional development or responsibilities, need to acquire skills incorporating a consultative approach.

This consultative approach currently represents an essential concept: the challenge for salespeople is no longer just to sell, but to guide the client through the purchasing process and give the consultative dimension its full scope.

Faced with the complexity of the sales process, this certification provides the essential skills to adopt a consultative role and perform in your commercial activity.

UNIQUE

Logo Échange

CONTENT

Our Sales Coaches are experts in B2B sales and still active as salespeople. They train Akimbo's client companies such as OVH, UberEats, Alan, Zendesk and Lucca.

Their expertise also leads them to teach at Station F and HEC Paris, shaping the talents of tomorrow.

Discussion

A PLATFORM DESIGNED TO FACILITATE LEARNING

Our e-Learning platform is specially designed to make learning easy, intuitive and engaging. On it, you'll find numerous explanatory videos and summary sheets created by our experts.

Statistiques

A MENTOR AT YOUR DISPOSAL TO PROGRESS QUICKLY

Benefit from 2 weeks of training followed by coaching with your mentor. Each session is tailored to your specific goals, to acquire operational skills adapted to your situation.

Ampoules et idées

THE BEST B2B SALES CONTENT AVAILABLE FOR YOU

Akimbo's content is the result of our B2B sales expertise and collaboration with the most successful B2B sales companies. It's the sharpest content on the market you'll find.

Main levée

A RECOGNIZED CERTIFICATION

Subject to passing the assessments organized during the training, you receive at the end of the training a state-recognized certification. The crowning achievement of your efforts!

This future is made

for you

Sales professionals, managers, entrepreneurs and B2B executives: the training is accessible to all profiles with a concrete closing goal.

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you ARE ALREADY A SALES PROFESSIONAL AND WANT TO MOVE INTO A B2B CLOSING ROLE

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YOU ALREADY WORK IN B2B CLOSING AND WANT TO PERFORM BETTER IN YOUR ROLE

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you ARE AN ENTREPRENEUR IN A COMMERCIAL ROLE, FACING CLIENTS

déjà 500+ recrues

formées

 ABDALLAH RHARTAG
Linkedin

SDR @ Brigad
ex Chargé de communication

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ELVIRE MAILLET
Linkedin

CSM @ Fifty
ex Publicitaire

Play
Avatar Elvire
Play
LOANNE NODIN
Linkedin

Founder @Watchmyjob
ex Assistante de production

Play
Avatar Louanne
Play
LAURA BAUDRY
Linkedin

SDR @ WelcomeTrack
ex Gestionnaire d'Affaires

Play
Illustration ancien étudiant
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TRISTAN GANIVET
Linkedin

BDR @ Edtake
ex Project Manager

Play
Illustration ancien étudiant
Play
LESLIE MUKENDI
Linkedin

Account Executive @Legalstart
ex Concepteur vendeur

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DISCOVER YOUR MENTORS
mentor sales coach

Flèche
Akimbo trains the
revolution
Geoffrey - Akimbo
Geoffrey has 15 years of B2B sales experience across multiple industries including engineering consulting and telecommunications. He will bring you his expertise in lead generation, particularly through prospecting calls.
GEOFFREOY GUMERY
Sales Coach Mentor @ Akimbo since 2020
Irchad - Akimbo
Irchad has 10 years of B2B sales experience in SaaS, distribution and consulting sectors. Former AE and Head of Sales, he will bring you his expertise in closing, negotiation and process structuring.
IRCHAD HATIA
Sales Coach @ Akimbo since 2021
Alex - Akimbo
Former Sales Manager, Key Account Executive and Head of Sales, Alexandre has built his entire career in commercial roles in Tech. He will bring you his expertise in commercial opportunity generation and conversion.
ALEXANDRE LAURENT
BU Director @ Akimbo
Portrait photo Akimbo
"It is with great enthusiasm that I recommend this training to anyone wanting, like me, to move into Sales or Business Development in Startups. With a permanent contract to show for it!"
AMANDINE MARTINS
Account Executive @ Contexte
Portrait photo Akimbo
"Excellent training. Teamwork, motivation, and self-improvement are the keywords, and the quality of the instructors is undeniable."
KHADY DIOUF
Account Executive @ CodinGame
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A TRAINING THAT

OPENS NEW PERSPECTIVES

Our Sales community is active on Slack and in the real world to bring you varied opportunities.

Entrepreneurs and Business Developers come together and participate in collective B2B sales emulation.

PartooPennylane360 LearningIcône Akimbo

2 490 €

Logo CPF, mon compte formation

The training can be funded in several ways:

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Through personal financing with possible installments
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Via your Personal Training Account (CPF) (lead times to plan for)
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Via OPCOs and any other third-party funding body
88% of Akimbers benefited from this
funding over the last 12 months
Flèche

Upcoming sessions

admissions

every month

the #1 sales community

Main levée

in France

You join for life a community of 2,000+ Business Developers, Sales professionals and entrepreneurs. Online content, networking events, perks: you keep growing after training.

Statistiques

lifetime access to the learning platform to keep growing

Diamand

lifetime networking access with the community to expand your network

Echange

in-person and virtual events 1 to 2 times a month with the community

Flamme

career and project follow-up with no time limit

We answer your questions

Would you like advice on the consistency of your professional project to become a Business Developer, Sales or Account Manager? Do you have questions about the training?
Our Admissions team is entirely at your disposal!

the team will
guide you
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TURNING SALES FROM AN ART INTO
a science

Leader in Sales & Business Development
training in Tech