The digital business developer's toolbox in start-ups

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The Business Developer or Digital Business Developer is a new profession resulting from the digital revolution. Commercial 360°, he is responsible for supervision of the entire sales cycle.

Many people become Business Developers after their Bootcamp at Akimbo !

Digital Business Developer at the heart of Tech

Startups need more and more good profiles. They are looking for BizDevs who master Tech sales techniques. This practice requires hiring professionals who have business development skills and master these tools. 

A Digital Business Developer allows its structure to be established in new markets and thus ensure its growth. This position can lead to the activation of numerous growth and business levers. He is in charge of managing all the web implementation project. This expertise requires a level of training in the digital field. Digital is a field ofopportunities. If the startup succeeds in its integration, it expands its potential market and expands its influences.

Why use digital tools?

Automating the commercial tasks of the Digital Business Developer

The flow of information that goes through digital technology makes it more necessary for the Digital Business Developer to automate their B2B commercial prospecting.

Today there are numerous task management software (CRM like SalesForce and HubSpot). These methods improve productivity And theeffectiveness in monitoring the progress of cases.

Free up time for higher value-added tasks

Digital technology allows actors to have access to numerous possibilities ofwork tools.

Thanks to digital technology, startups can quickly gain influence. If the action is well executed, its stave is very important in record time.

The Digital Business Developer optimizes activity of the startup and allows employees to focus on other tasks or other offers.

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Sales pipeline management and tracking tools

Among the automation and customer relationship management tools, the CRM is the most famous. There are several types such as Hubspot, Salesforce, etc. The Digital Business Developer knows boost sales thanks to modern optimization software.

1. It centralizes all of your data relating to your customers and prospects
2. It ensures the follow-up of theevolution of commercial performance
3. etc.

The sales pipe detects opportunities and development. It is the basis of any CRM. Centralize sales data within the same hub allows you tooptimize the sales process and actions.

If the startup wants to generate revenue, it must ensure a control of its assessment processes. These tools make thecustomer experience plus qualitative and more profitable. Les steps Sales instructions are clearly explained and the use is intuitive.

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Digital prospecting tools

To fuel your business, you need new customers all the time. The Digital Business Developer, through various communication channels, approach to new prospects.

What is digital prospecting?

La digital prospecting is a commercial process aimed at identifying and contacting prospects on the web. We also talk about “inbound marketing”.

Thanks to certain marketing approaches and tools, the startup will attract profiles that could correspond to its customers and that represent an opportunity. The objective of the Digital Business Developer is to determine the action to be applied in order to convert these prospects targeted in patrons.

Depending on the progress of the exchanges, it will adapt your arguments to perfectly meet the expectations of potential customers.

Lead generation tools

On the internet, everything is a question of responsiveness. In B2B, commercial prospecting has become complex. Digital Business Developers then work to build their own customer base by working on their influences on the various platforms.

There are several lead generation tools : hunter.io, Sales Navigator, etc.

The aim is to Save time by finding people who have common interests. Leads Generators bring together numerous accounts and email addresses to contact in case of compatibility in research.

The work of the Digital Business Developer then consists in contacting these profiles and in promoting the startup through the image it conveys. This allows you to:

• Save time, because the public is already pre-targeted according to the interest they could have in the field;
• Gain visibility, because the algorithms highlight the most relevant accounts;
• Gain notoriety, because users will recognize the startup and its expertise;
• Win in promotion, because the advertising will show the positive opinions of the products or services marketed.

Cold-emailing tools

The Cold-emailing is a prospecting tool by sending emails. The aim is toStart the conversation And ofencourage a return on the part of the recipient..

Software such as Lemlist offers a contact strategy to arouse theinterest towards the products or services sold. Likewise, this tool makes it appear The evolution of interactions in real time.

The challenge is to achieve a short and catchy message to capture the attention of the prospect. Buyers are often confronted with other similar approaches and receive a very significant flow of information. It is therefore essential to rely on a high added value proposition.

Cold-calling tools

The Cold Calling has evolved and gone beyond the status of empty and intrusive calls. Tools such as Aircall set up a structured approach And a careful follow-up.

These software are quick to install and benefit from a global reach.

Indeed, the files of the customers contacted can be linked to the CRM. La Feedback is faster and clearer.

These tools establish the login between the first contact and the rest of the exchanges. Each piece of information or data is analyzed. THEperformance analysis takes place in real time and allows the startup to monitor the evolution of the prospecting process.

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Social media management & social selling tools

Use networks to develop sales, the web marketing. A startup that is present in the media and that is building its network is very effective in prospecting. It is a very effective channel for gain visibility and generate new leads.

What is social selling?

Social media is now an integral part of marketing. That's what we call the Social Selling. That is to say create, publish and manage media content to attract and interact with new customers.

The Internet is a tool that extends the range of possibilities. To develop its network and influence, a startup has every interest in learning to manage your digital presence. That's where the Digital Business Developer comes in.

The various software allows it to Establishing a home more effectively in new markets and manage customer relationships as well as Sales processes. It is also a new way to present your business. The presence on the web is a picture to work for the long term.

What are social selling tools?

Social selling does not have to be established manually. Today there are numerous external tools that can make action more efficient.

Social selling tools such as Waalaxy or ProSpecting are in charge ofanimate startup networks. The Business Developer Determine the strategy to be put in place beforehand. However, it will very often be helped Of digital performance analysis software and publishing automation.

Social selling is first and foremost a method. The various tools are used to support the action plan. For example, this is create prospecting sequences which will make it possible to initiate a first contact with prospects.

Why develop your visibility on Linkedin?

• It is a networking tool

LinkedIn can allow you to building a network very important. Media presence is essential. She brings visibility and values successes startup professionals.

The platform is home to thousands of users and businesses that represent a potential interest for the activity or for the sector. The challenge is to succeed in capture their attention And to se connect with them.

LinkedIn represents a business opportunity very profitable provided you are active there and work on your presentation and opinions.

• It is a tool for automatically publishing its content

Building a network requires time and energy, sometimes for weeks! To optimize the work of the Digital Business Developer, LinkedIn allows automatically trigger interactions.

Its interface is clear and highlights Contents Who are assets. The aim is to understand and use thealgorithm to its advantage.

Thanks to software such as Buffer or Hootuit, the startup will building your audience. These tools allow you to automatically create and publish campaigns on social networks. They also facilitate exchanges with other users through reactions and comments. This allows maintaining a human connection with potential consumers.

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