The QQOQCCP method: definition, use and examples

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This sales technique Allows you to gather all the knowledge on the status of the situation and the options for managing the problem. To solve a problem, the Diagnosis of the situation is indispensable. This environmental analysis is vital to find the solution to the problem. It's a classic taught on Akimbo Bootcamp to become a Business Developer.

What is the QQOQCCP method?

Thinking about new projects, adapting to a new context, for all these elements you need elements. Before any reflection, it is necessary to ask the basic questions.

QQOQCCP method - Definition

The QQOQCCP method is a preparation tool. By asking herself the questions, What, Who, Where, Where, Where, When, When, How, How much, she makes it possible to assess the Level of knowledge that we have on a subject at the time of the meeting.

Also called the method of 5W or QQOQCP (when the How much is not included), she ensures that the subject is covered in her entirety.

It is a tool adaptable to different professional situations. It is a good way to gather knowledge of all the actors. It is a basis for reflection and work.

Making a diagnosis by asking questions

Finding a solution is analyze the problem by asking ourselves the good questions. The aim is to approach the theme in a adapted In order to be the most clear and effective possible.

The 7 questions in this tool concern relevant angles of reflection. These elements seem general but pose a genuine Study framework to Focus the attention of employees.

The QQOQCCP method for setting up a procedure

The meticulous breakdown of the questioning of the QQOQCCP method reveals a logical response diagram. That is to say that the Construction by stage Bring a clear and detailed vision of the situation.

It is easier to use these elements again to build a proceeding. It is necessary to ensure that each point is taken into account and that the solution meets the problem posed.

Advantages and limitations of the method

The major advantage of using this method is simplicity And the readability of his analysis.

The questions around what, who, where, when, when, how, how much and why make it possible to limit excesses due to the subjectivity of the subject. Each individual has their own perception but these differences slow down the group dynamic and the progress of the project.

The QQOQCCP method finely analyze the situation According to defined steps to bring out a quality solution.

However, this method is efficient only if the questions are answered by thoughtful and comprehensive manner. If not, the information is incomplete and can even bias the smooth running of the rest of the action plan.

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Why use the QQOQCCP method?

La simplicity of the QQOQCCP method may lead one to believe that its use is useless or even counterproductive. On the contrary, these questions make it possible to Clarify the project and to ensure that the basic elements are understood by the actors. If they are ignored, the objective is fuzzy And work unorganized.

Context of use of the approach

The QQOQCCP method allows solve numerous problems that can be encountered in daily life. In fact, it is about simple questions that form a framework for thought when an individual needs to gather information to solve a problem.

As it is, it can be used in many situations, especially in the professional world.

• Problem solving
• Decision on an action plan
• Report a meeting
• Work on your sales pitch in prospecting
• Do a market study
• Etc...

The benefits of the QQOQCCP method

The QQOQCCP tool is popular thanks to its simplicity. It is easy to use and easy to interpret. The question is wide, he favors the general framework over terms that are too technical for facilitate understanding.

This method is very completes. From what, to why, all the important information for understand the issue of the subject are addressed.

However, this method includes questions that are simple but may not be essential to certain reflections.

QQOQCCP for what purpose? What purpose?

Problem solving can be greatly disrupted by different perceptions stakeholders. It is a simple and popular method that brings together all the important information to avoid scattering.

The QQOQCCP method aims to provide, analysis then resolution problems.

The various questions bring together all the relevant information. The Outline of the reflection Follows a progressive logic, ofthe description of the objectives To their definition.

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The 7 questions of the QQOQCCP method?

The QQOQCCP method is simple. It's about Asking the right questions, lines of thought that will form the basis of all work. These questions are: What? Who? Where? When? How? How many? Why?

Step 1 - What?

The “What” is The object of the study.

It can be the product or service concerned, the problem to be solved or the file to be treated.

There may be adjacent topics to be addressed but this point summarizes the major concern of the report.

It does theStatus of the situation, advances or remarks made in the past. In fact, it describes the Study framework as it is at the moment.

• What are the steps?
• What is the subject?
• What is the problem?

Step 2 - Who?

The “Who” refers in particular to actors concerned.

It can bring together all stakeholders possible: project managers, suppliers or customers.

The aim is to refocus the topic on the focus of the discussion.

This step allows you to put names or faces on the project. It's easier for sales teams to work when they Know the protagonists.

• Who are the customers concerned?
• Who is responsible for this project?
• Who is our marketing target?

Step 3 - Where?

The “Where” specifies The place where the action takes place.

The latter can be a physical or virtual location. For example, it is a question of knowing which market is affected, which website is dysfunctional or which store is in difficulty.

This indication has the advantage of specify the geographical area of action. The efforts are concentrates around the same problem in the same place.

The “Where” avoids confusion around the task at hand, especially since subjects are often never alone and isolated.

• Where to look for information?
• Where can we meet?
• Which site is affected?

Step 4 - When?

The “When” concerns the Defining the time frame in which the action takes place.

This step indicates the date, time, frequency, or even the duration recommended to solve the problem.

This point comes in addition to “Where?” To define the space-time frame of the subject. With these answers, it is impossible to make a mistake about the object.

• How many times a week should we meet?
• What is the deadline?
• What day are we going to communicate?

Step 5 - How?

The “How?” is interested in ways to solve the problem posed.

The challenge is to think about Processes, to process And to tools that could be used to achieve the objective.

This thinking can be based on past successes or existing new opportunities for improvement. The aim is to Brainstorm around existing possibilities that could be used for the cause.

• What means of communication should I use?
• How to improve the productivity of salespeople?
• How can this objective be achieved?

Step 6 - How much?

The “How much” defines the quantity of resources required to achieve this goal.

Numerous material and intangible resources are called upon to intervene in the process. Les quantify in advance is a good way to be prepared to manage the logistics and financing of these items.

The objective sought refers to thinking about the volumes of equipment required, the number of people involved or on R&D expenses.

This step clarifies the subject by evaluating the value of the work to be invested for its success.

• What price to define?
• How much should we invest in this project?
• How many teams are working on this file?

Step 7 - Why?

The “Why” is finally interested in The purpose of all this thinking.

Give a concrete purpose at work with the advantage of motivating the stakeholders. They know that they will give their time and effort for a reason.

This last point seeks to develop and explain the issue for which an entire group has invested. Clearly underlining the subject of discussion makes it possible to better Understand the interest of all this thinking.

• What are the benefits?
• What is the aim of this strategy?
• Why is there an interest in prospecting this customer?

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Examples of the QQOQCCP method

The application of the QQOQCCP method is very Diverse. It's a simple way to focus your time and energy on specific items. It is based on simple questions therefore applicable to most situations that a salesperson may encounter.

Example of a QQOQCCP for an action plan

Asking the right questions helps guide the action plan. Ce strategic process Ask for a knowledge And a precision particular on the context in which the strategy is based.

Thanks to the QQOQCCP method, the salesperson will know what to do, when, how and with/for whom. The workload can be substantial but this technique makes it possible to Focus your time and energy on actions and their management. Seeking information that matters is a profitable and efficient research work when done well.

Example of QQOQCCP for market research

Market research must best fit into its environment. If sales teams don't take the time tostudy the context, the decision will be biased and the impact will be less.

The QQOQCCP method gives the main basic lines of thought that salespeople should ask themselves when they are interested in an environment. These questions go to provide answers on competitors, market shares and developments to be taken into account in their analysis.

A failure to do this work can waste the company's time and even a lot of money. If she realizes too late that the products or services she is trying to market are not adapted to the environment, it will be complex toadapt the offer.

Example of QQOQCCP for a meeting

Meetings are an opportunity to do a Update on the situation And of Define next steps.

Sometimes the quantity of information is such that individuals are no longer able to follow the thread of the discussion.

Again, the QQOQCCP method has the advantage of Define exactly what the meeting is about. Writing reports is clear and explicit. This summary will be able to bring together all the important elements concerning the context or the proposal being addressed.

Sales teams will be able to use this same document as work stand without Lose no information.

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