What is the salary of a Sales Director?

blog
April 2024
7 Min

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Summary
The Sales Director plays a strategic role at the heart of companies. Discover the factors that explain why his salary is among the highest in sales.

The high remuneration of Sales managers reflects the importance of their profession in the growth and profitability of a company.

Their skills and leadership in achieving their business goals motivate companies to offer them offers that include a high salary. Let's find out up to what amounts the different structures are ready to mount.

LThe net salary of a Sales Director in France

Salaire Directrice Commerciale

In France, Sales Managers generally have salaries that include a fixed part and a variable part. We often hear the term “package” to refer to this type of remuneration.

The fixed portion is paid regardless of the performance of the Sales Director and the variable portion depends on the sales objectives achieved as well as on the terms of the company in which the salesperson works.

Sales Managers very frequently receive additional benefits such as bonuses or commissions based on performance and sales.

What is the sSalary for a beginner profile?

A Sales Manager is generally not a beginner. However, when he has just been promoted to this position, this professional can expect to win between 45,000 and 60,000 euros gross annually.

His remuneration depends on the one hand on his ability to value his experience and skills, and on the other hand on the industry and society in which he operates.

You generally need to have worked in a sales profession between 7 and 10 years to acquire the skills, knowledge, and perspective needed to lead a sales team.

Nevertheless, based on performance Of the commercial during his career and his tendency to exceed his sales goals, he will be able to negotiate a higher or lower remuneration upon obtaining this position and access it before having 7 years of experience in the field.

Also, in larger companies, there are more hierarchical levels to climb. It therefore takes more time to get a Sales Director role there. Opportunities generally appear more quickly in start-ups.

What is the sSalary for an experienced Sales Director?

After several years of career in sales management, the average salary for a Sales Director is 120,000 euros annual gross.

Remuneration can reach very high amounts depending on the impact that the person has on the economic results of the company. His final salary is therefore in line with his achievements.

What does the salary of a Sales Director depend on?

Opportunities and challenges differ from sector to sector, and companies vary in terms of resources and priorities. The salary of a Sales Director therefore varies according to:

  • From the sector of activity of the company that is recruiting.
  • The size of this company.
  • Geographical location.
  • Of the job offer to which the salesperson is applying.
  • From the experience of the person recruited.

Les Do studies have an impact on the salary of a Sales Director?

Most Sales Managers come from diploma courses.

In particular, many of them obtained a Bac + 5 level diploma in marketing or another specialty of commercial professions.

French companies are used to this type of career and take it into account in the monetary valuation of this position.

But It's the performances that really matter: you can get a very good salary without having gone to business school.

Moreover, several profiles selected on the Akimbo Bootcamp to become a Business Developer did not go to business school before joining the training. Above all, we select motivated people, whether they have a high school diploma or not. And because we believe in equal opportunities and access to merit-based work opportunities, the training is free if people join one of our partner start-ups on a permanent contract.

Example of salaries for a Sales Director

Salaire Directeur Commercial

Sales Managers can expect higher or lower salaries depending on the situation. Here are some specific contexts that have a big impact on the salary received.

How much does a Sales Director in Tech earn?

The Tech industry is distinguished by its high-paid job offers due to the growing demand for highly qualified professionals.

In this sector, a Sales Director can perceive between 80,000 and 150,000 euros gross per year, or even more for the most experienced profiles.

Remuneration is more attractive in the Tech industry because it is a very competitive environment. It's not enough to have a great product to sell to a lot of people. The Sales Director is even more responsible for the future of the company.

How much does an Export Sales Director earn?

The Export Sales Director, in charge of international sales development, plays a crucial role in the international growth of the company.

Generally traveling abroad, he manages several sales teams and can earn between 50,000 and 120,000 euros per year.

Composed of a fixed part and a variable part (+15% generally), his remuneration varies according to the situation and his performance.

How much does a Sales and Marketing Director earn?

The Sales and Marketing Director combines two strategic roles, with the aim of stimulating sales, increasing profitability and promoting business growth.

This double responsibility generally results in an average salary of between 80,000 and 140,000 euros per year.

How much does a Sales Director of Small and Medium Enterprises (SMEs) earn?

In SMEs, financial resources may be more limited compared to larger structures.

This difference can have an impact on the salary that senior managers can expect to receive.

Nevertheless, SME Sales Managers still have a relatively high salary, in line with their responsibilities.

Here too, the average salary may vary depending on the sector of activity.

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