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A company's offering is not limited to the product or service itself; selling is a human process. Customers are sensitive to the presentation, to the contact with the salespeople and to the visuals.
It is certain that the sale has become more complex. If a good product is not highlighted, it will not be not sold. Where Marketing and Production will have the role of taking care of the visual and practical aspect of the offer, the Sales Manager ensures the good marketing of the offers.
The Sales Manager is a key role within thesales team, dedicated to boost sales And the upshot of the company. A key role among Sales & Business Development jobs !
Sales manager: the definition
The Sales Manager, as the name suggests, manages all thesales activity And his development.
This name is quite broad. Between the training of its salespeople And theorganization of its sector, the Sales Manager has multiple actions. The term Sales Manager can be similar to a department manager Or a Head of zone Or of a regional space : one Sales Manager.
This profile is often found in large retailers where he deals with one or more departments in particular (household appliances, multimedia, etc.). He Alternate enters administrative tasks in the office and field meetings to find the optimal sales strategy. Ses responsibilities And his activity vary according to sound sector.
What is the role of a Sales Manager?
The main role of the Sales Manager is tooptimize the sales process to boost turnover. He is dedicated To one sector Or a geographic perimeter particular.
He Supervise a team composed of several functions that cover the entire sales process. So he must coordinate all its missions both in management and stock management.
It is a role that requires a certain Knowledge of the field. It is therefore brought to Se relocate on site, but also up to the company headquarters for reports. This job requires some mobility, in Paris, but also in the provinces and even abroad.
This position requiresautonomy, but also a real ability to invest in group work.
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What is the salary for a Sales Manager?
How much does a Sales Manager earn?
On average in France, a Sales Manager earns between €30K and €60K gross per year.
Business Development & Sales jobs generally receive remuneration in the form of a Package. It is composed of a fixed part And of a Variable part.
The fixed portion is paid regardless of the performance of the Sales Manager.
The variable portion depends on sales goals met And modalities of the company.
Junior Sales Manager
En Early career, the average salary for a Sales Manager is generally in the range between €30K and 45 K€ annual gross.
Senior Sales Manager
After several years ofexperiment As a Sales Manager, workers can earn up to 55K € annual gross.
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Main missions of the Sales Manager
- Ensuring commercial animation
The Sales Manager controls the presentation And the outfit of its radius. For this, it ensures a presence on site to supervise and advise its teams or customers. He knows the technical characteristics of the products and services he offers and knows theArguing.
Thanks to its technical tools And to metrics, it optimizes the commercial operations and develops turnover of its sector.
- Optimize commercial management
The Sales Manager is responsible for its department. As such, he must manage quantity And the quality deliveries and its inventory. It acts according to a budget And instructions given. He should also pay attention to the Staff situation according to internal and external policies.
It sets the business goals with the department manager, sales manager/assistant or store manager at headquarters.
- Manage sales teams
The Sales Manager is in continuous contact with its commercial team. He manages the activity of sales staff, reception staff, cash register hosts... He manages the Scheduling of its salespeople and supervises their training. Its mission is to make their dynamic action and Profitable to the sales experience. To do this, it is aligned with the commercial policy of the company. Regularly, he must communicate with its teams, but also with its hierarchy on the progress made on the ground.
- Encourage good contact with external stakeholders
The action of the Sales Manager is not limited to observing the sales process from a distance. He is present in a physical way in the store for meet customers. He may also have to meet all the agents involved in the sales cycle, such as suppliers or subcontractors.
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Qualities to have for this position
- Be a problem-solver
The Sales Manager must be Strength of proposal. Faced with Hazards And to disputes that often take place in the sale, it must keep your cool. It is a role of leading Who is asking for the responsiveness so as not to compromise the smooth running of the sale.
- Have a sense of communication
The Sales Manager is Listening of its teams and customers. Thanks to returns that are made to him, he can establish the Diagnosis of commercial strategy And theupgrade. THEActive listening to customer reviews Allows him toRefine your proposal.
- Know how to work in a team
The Sales Manager is required to participate and lead meetings with his team, but also with his managers. He should know organize your work and His time in order to distribute its activity according to needs. He Coordinate the actions and functions of several individuals at the same time. The stakes are high and communication is key.
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How do I become a Sales Manager?
The Sales Manager position is a job sought by recruiters. Les specializations And the opportunities are numerous. Several profiles can claim this role, but they need know responsibilities attached.
Skills needed to become a Sales Manager
- Know sales techniques
The Sales Manager is at the heart of the merchandising. He must to know and understand its marketplace, sound venture And its offers of products or services to sell them. In some cases, he must also master the principles of health and safety regulations related to its activity.
- Mastering logistics tools
Responsible for his sector, the Sales Manager must manage the presence of products on the shelf and anticipate future trends. To do this, he must master the inventory management tools And the performance indicators. He Analyze sales in relation to the goals set for manage the commercial strategy and improve it.
- Be a good manager
The Sales Manager is responsible foranimate and organize the action of a team of individuals. It ensures that everyone Respect his schedule and its missions. He manages the objectives of each and communicates the results to his team and his hierarchy on the results. He knows adapt your management to the profiles and context encountered.
What training courses to become a Sales Manager?
To become a Sales Manager, the Master profiles Coming out ofBusiness school Or of a professional license In the trade Or the vending are appreciated.
It is not necessary to have a bac +5 level. The courses bac +2 type BTS Negotiation and Customer Relations or Commercial action are a good way to get a theoretical basis to the profession. This course can be supplemented By one alternation Or a professional experience.
What career developments are there for this position?
After a few years of experience as a Sales Manager, the individual can apply for a job as Sales Director or Commercial director.
By taking on this role, the Sales Manager will have proven his ability to manage a team and to understand the workings of his business.
These responsibilities have trained him and allow him tomove up the hierarchy.
FAQ: becoming a Sales Manager
- What high school diploma to be a Sales Manager?
A tray alone is not enough to qualify for the position of Sales Manager.
As a result of a General economic or scientific baccalaureate, the individual can Continue with a BTS commercial, in Bachelor of Economics and Management Or in Business school.
A curriculum in vocational baccalaureate specialized in commerce and sales is also an appropriate course if the candidate has supplemented Its formation by a BTS, a licensing Or a school.
- What are the appropriate retraining profiles?
Sales Manager is a profession Axe On the Management, with a large share ofautonomy. Candidates for this position, CDI as well as CDD, will have to demonstrate responsibilities And of motivation. Sales Manager is a job that requiresexperiment.
