5 ideas to gamify the Sales business

The A taste for challenge is a key character trait of excellent Business Developers.

For a Business Developer with an annual objective of €500K at 100% of his goals, the reasoning of his Manager will be as follows:

• Around €300K: performance to be reviewed
• From 400 to 500 K€: it's a success
• > €500K: excellent!

A Business Developer with a taste for challenge is someone who will go above and beyond to achieve this objective.

Above all, Managers most of the time recognize the importance of A taste for challenge And of The competitive spirit of their recruits. These two qualities explain at least the dynamism and motivation of Business Developers.

Whether you are (aspiring) Business Developers or Head of Sales, we therefore share techniques to gamify your approach below.

Happy reading!

1. Challenges to promote salespeople

⚔️ Sales tournaments

The organization of commercial tournaments aims to put company sales representatives who wish to challenge each other in competition.

For example, they will compete in teams of 3 or 4 salespeople over a week. Teams change every week, and whoever won the most trophies at the end of the term leaves with a bonus or an advantage.

Purpose: this healthy and fun competition should allow as many people as possible to reach their daily goals.

🙏 Improving customer relationships

After each customer appointment, Business Developers can automatically collect feedback from their prospects via an automated email and a simple questionnaire. This rating makes it possible to determine which salespeople are most appreciated by its customers or prospects.

Purpose: the objective pursued is to share best practices, and to better engage its prospects.

📢 Competition for the best sales pitch

One afternoon, all the Business Developers pitch the offer in the most creative and impactful way possible. The best pitch is rewarded, the author is awarded an award.

Purpose: it is a good way to harmonize performance from above, to promote creativity/innovation and internal communication.

You can also summarize all the ideas & brainstorm on the most interesting ones to find the best way to contribute them.

2. Sales challenges: aim for the reward

🃏 A unique week thanks to the”Sales Poker“

Over the course of a work week, set daily goals for each member of your team with your manager. Each time you have successfully reached your goal, you are allowed to draw a card.
The salesperson with the biggest hand at the end of the week will have won and will be rewarded.

Purpose: increase motivation and revenue generation.

🕓 Perks at will!

Set a goal for the week with your manager. If you exceed it, you get a reward (e.g.: tool credit, leave, etc.).

Purpose: avoid the classic end-of-month rush. Weekly goals make it possible to ensure more regular and more spontaneous work.

3. These companies that gamify sales

Gamifying your commercial approach is above all a matter of creativity and the ability to involve a team in challenges!

But some companies have decided to make life easier for sales teams, by developing applications and even screens to be installed in offices. The aim? Gamify the functioning of sales teams.

Here is a small overview, so that you have the right solutions in mind! It's up to you to explore these solutions in order to offer them internally.

📈 SalesScreen

This company created a platform to gamify the activity of sales teams in order to motivate them as much as possible.

The platform connects to your CRM to support you in real time and help you boost your business in a fun way. The platform makes it possible to create challenges, to communicate on the results obtained and even to coach teams. Interesting isn't it?

💈 Heptaward

The solution proposed by Heptaward (Made in 🇫🇷 !) allows you to manage the performance of all the salespeople on your team in real time.
Its objective is to stimulate sales teams, boost their motivation and make work more fun. Extensive project! 👌