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No, the cover letter is not dead. It can even become your lethal weapon. Although it is an exercise that is less and less in demand, 15% to 40% of recruiters still pay great attention to it.
A recruiter needs to get an idea of you quickly. It analyzes the content of your cover letter in a few seconds. It especially looks if you did The effort to personalize it with more than just the company name. That alone will set you apart from 95% of candidates.
But to give you a maximum chance of becoming their future Business Developer, you will have to attract their attention and respect the codes of a good cover letter!
Many Akimbers become Business Developers after their Bootcamp at Akimbo.
5 tips for writing your cover letter well
A key word: personalization
In contrast to a Business developer resume which is often intended to be formal and informative allowing applications to be sorted quickly, it is important to personalize your cover letter. Distinguish yourself! Show your recruiter that you understand their ambitions, their values, their corporate culture, and that you agree with their offer.
Of course, it is a trade-off between the time spent and the volume of applications that can be made. But it is better to send 10 personalized applications in a week with email reminders to HR, than 100 non-personalized applications.
Start by speaking directly to the company concerned. Use information found in the offer such as the values of the company in which you are applying or certain missions offered.
Be rigorous, do nothing overlook
Don't forget your cover letter. Focus on the content as well as on the form of your letter. Neglecting one of these two aspects could destroy all your efforts!
Reread several times your letter to avoid spelling mistakes. Above all, do not hesitate to have it reviewed by your loved ones. They will bring you a More objective opinion on your work!
Provide numerical data
In order to support your remarks, do not hesitate to bring concrete and numerical evidence of your past experiences, your training and your language levels. As with speaking, it is important that you be able to quantify your previous actions. Quantifying is putting a number on your actions.
Adopt an impacting style
Choose a style concise and percussive. Be brief but to the point in your descriptions. When reading it, the recruiter should know in a few seconds what sets you apart from other candidates.
Like a prospecting email : relaunch, relaunch, and... Relaunch!
To put all the chances on your side, do not hesitate to contact your recruiters several times. The reminders made will show your determination as well as your perseverance!
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Best practices: how to appeal to recruiters?
Skills and assets to be valued for this position
Certain skills must be highlighted in your cover letter. Among them, we find in particular the knowledge of Business Development, the ability to attract the attention of prospects and to identify opportunities. Recruiters also want to meet profiles who have The Ability to convince orally and in writing their interlocutors or even the ability to Get organized and to plan its various tasks.
Business Developer - Qualities to have
The position of business developer requires certain qualities, the recruiter will want to make sure that you have them. Les qualities of a business developer the most sought after are the following:
- Dynamism, selfless and resilience: A good Business Developer manages to make compromises in order to do their job in the best possible way. He is resilient and constantly questions. After a failure, he must know how to bounce back.
- Communication : A business developer is a good communicator. In addition to knowing how to express his ideas clearly, he knows how to actively listen to his prospects and identify their needs as well as their problems.
- Rigor and sense of organization: A good comic book must have great rigor and good organization in order to best carry out its missions. Do you think that an individual who forgets to call back a prospect after a successful first call can be considered a good salesperson? I am sure you know the answer to this question!
- Coachability: A good business developer manages to achieve their goals and also support their employees and prospects in achieving theirs.
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Business Developer - Valued experiences
Good experiences will necessarily allow you to stand out among recruiters! One experience in sales, in B2B as well as in B2C is necessarily a plus to access this position. Your dynamism can be perceived in your past experiences as in association or entrepreneurship.
Recruiters appreciate all types of experiences but it is true that the ones mentioned above are preferred. Others marketing experiences, in communication, in the areas of advertising or consulting may also be appreciated by your recruiters so do not hesitate to highlight them! Especially if you have been in contact with other salespeople during these last ones!
How do you stand out from the crowd?
In order to stand out from other candidates, show your determination as well as your ambition to your recruiters. Enquire as much as possible on the position and the company. Contact employees or former employees on LinkedIn in advance. Do not hesitate to ask them multiple questions to have solid knowledge about the company in which you are applying.
For your interview, it is essential that you are well prepared, so do not neglect these contacts ! For you to know exactly what you are talking about, be sure to know the products or services offered by the company.
If you can, be sure to test them to show that you have a thorough understanding of this subject. Explicitly state your qualities. Put them in contact with those of business developers. Do not hesitate to position yourself in the future when you dialogue with your recruiter so that he can project himself with you within his company.
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Business Developer Stage Cover Letter
The cover letter is essential because in addition to making you stand out, it represents an element of decision for recruiters. To be able to offer a good cover letter to your recruiters, follow typical examples and the rules associated with this type of professional support. Here is an example to guide you:
Mathieu Ldavo
15 Dumpling Street
75005 Paris
Tel: 06.24.38.62.90
mathieu.ladvio@gmail.com
In Paris, on 10/07/2022
Subject: Motivation letter for the position of business developer intern
Madam, sir,
Currently an M1 student at Hogwarts Business School. I am currently looking for a Business Developer internship. That is why I am applying today for the internship offer that I am offering you.
I graduated from the University of Warwick, with a degree in International Management and a specialization in finance. My interest in finance has allowed me to maintain strong analytical and synthesis skills, while my interest in management fields has strengthened my logical thinking and teamwork skills. During my Master in Management, I was able to work on several digital-based business projects that I really enjoyed and which also showed me the importance of digital technology in the entrepreneurial world.
My experience as a server has also allowed me to improve my relationships and my responsiveness. I was also confronted with a stressful environment, where organization and concentration were essential in order to work effectively. I learned to cope with large amounts of work and demanding schedules, as well as to develop rigor and a sense of detail.
Having lived in four different countries over the past five years, I also believe in my ability to adapt easily to diverse cultures and environments. It has helped me to develop a great deal of autonomy, an inquisitive and flexible mindset, and to be critical in any situation. In addition, these experiences strengthened my relational skills and made me aware of the value of people in business growth and personal development.
Being an intern at Akimbo would not only help me reach my career goals, but it would also help me gain knowledge and a unique learning experience. Having the opportunity to learn how to use sales tools and methods as well as to be able to combine Business Development and HR & Training during my internship interests me enormously. I myself would like to evolve in the sales field myself and that is why I consider this internship to be a very good starting point.
I would be happy to have the opportunity to discuss with you to better understand your expectations and your business.
Please accept, Madam, Sir, the expression of my sincere greetings.
Mathieu Ldavo
Motivation letter business developer alternation
Overall, you should find the same information between a business developer cover letter for an internship and that for a work-study program. However, so that your recruiter immediately knows that you want to do an apprenticeship within his company, specify the pace and format of your request.
Marine Natoli
111 Revolution Street
13001 Marseilles
Tel: 06.24.38.62.90
marin.natoli@gmail.com
In Marseille, on 10/07/2022
Subject: Motivation letter for the position of intern business developer
Madam, sir,
As part of my Master in Business Development, which I am joining at the start of the school year in September 2022, I am currently looking for an apprenticeship as a Business Developer.
With my experience within the L'Oréal Group, as an Assistant Manager Consumer Products and my commercial and marketing knowledge, I think I perfectly match the expectations of your company.
By occupying the position of Assistant Manager I was able to develop a team spirit, relational skills, and rigor that are essential in a company as demanding as the L'Oréal Group. On top of that, I learned to manage different important tasks and projects simultaneously, while ensuring everyone's budget and implementation.
Thanks to my two years spent at the NYX PROFESSIONAL MAKE UP store, I have acquired strong skills in customer relations as well as in sales techniques. This experience allowed me to develop real know-how and interpersonal skills in the face of an increasingly demanding clientele.
Agile and dynamic, I am very fluent in speaking and really enjoy communicating with the outside world. However, my dynamism and my sociability do not overshadow my organizational qualities and my autonomy, which I will gladly put myself at your service.
Today, I feel able to work in professions including business/product development, trade and e-commerce as well as performance analysis.
With this letter, I underline my determination to exercise this position, which will allow me to develop my managerial and marketing skills in an environment and sector that interests me in particular.
I hope to have the pleasure of sharing my motivations with you in person.
Thank you in advance for the attention given to my application and ask you to accept my best regards.
Marine Natoli
Business Development Cover Letter Template and Example
Marcus Perlier
72 Boulevard du Général-Foch
69003 Lyon
Tel: 07.24.65.62.72
marcus.perlier@gmail.com
In Lyon, on 10/07/2022
Subject: Motivation letter for the position of business developer
Madam, sir,
I am currently looking for a new opportunity to challenge my commercial skills. So I am taking the liberty of sending you my application for the position of business developer.
Throughout my professional career - as a sales consultant at Napapijri, Galeries Lafayette and as an assistant manager at the Skogstad hotel in Norway - I have been able to improve my relationships and learn to communicate with my customers or my work colleagues.
Also, my recent experience as an administrative and financial assistant, where I was the interlocutor with the various departments, but also with customers, allowed me to reveal my analytical skills, rigor and diplomacy, but also to master computer tools such as Office.
Today, I would like to improve myself and have a rewarding experience, synonymous with responsibilities. Ideally, I would like to work as a Business Developer in your company, X, where relationships, creativity and autonomy make room for themselves.
Joining your team would be a real opportunity for me, allowing me to get closer to my professional ambition: to manage a sales team. I have always wanted to support, manage and bring dynamism to others. I hope to be able to do it within your company.
I would welcome the opportunity to discuss my skills, experience, and qualifications with you.
Please accept, Madam, Sir, the expression of my sincere greetings.
Marcus Perlier
