Because Closer's job is new (in the modern sense of the word anyway), many people don't know how to start a closing job. Let's discover the different possibilities together.
What is a Closer or a Closeuse?
A Closer or a Closeuse has a role ofmiddleman Between a entrepreneur and his customers. It is an anglicism that comes from the concept of “closing”. If we translate the English term “closing” into French, we get “to close” in the sense of Ending something.
In sales, this term has been retained because the main objective of any seller is to end the negotiation phase with the customer by Making a purchase.
The Akimbo Bootcamp to become a Business Developer also attracts a number of apprentice Closers. With good understanding...
The term “Closer” has taken on a slightly different meaning in recent years: today, closers mainly work with trainers and coaches who want to develop their business. They then call on them because they have no or few sales skills. The main objective of closers is to convert their prospects into customers.
More traditionally, “Closing” is a term used in B2B sales to refer to the entire negotiation phase of a deal. The closing activity is then carried out by B2B salespeople with the following positions: sales representative, sales manager, Business Developer, Account Executive, Account Manager, etc. Keep in mind that B2B Closing is much more complex than B2C Closing. In this article, we focus on B2C closing.
In B2C closing, Closers combine commercial and cognitive techniques in order to remove the last obstacles to the sale and finalize the process.
Their contact with the customer is generally limited to the telephone and remote exchanges. They make every effort to close the auto-entrepreneur deal and Guarantee satisfaction of the customer.
What are the missions of Closing professionals?
- Convert the prospect into a customer
The ultimate goal of Closer is to lead to the signing of a contract or the purchase. For this, he Contact prospects about the service.
Upstream, he prepares his call by thinking about questions and perfecting his sales script.
During these missions, he is required to deal with objections, answer questions, listen and reassure the lead about the sale.
- Support and advise the prospect
The customer experience is just as important during the Closing as during the rest of the sales cycle! Even when the sale does not succeed, the Closer should not leave the prospect without a solution. He must always be available and Listening to promote a good commercial relationship in the future. Its aim is to create a favourable business climate from the start and to maintain it until the conclusion of the transaction.
- Follow the progress of the transaction and report
Although it is a sale for third parties, the Closer must keep track of its interactions and the evolution of the situation. Mastering the computer tools and office equipment such as a CRM will help with this follow-up. Beyond providing him with data (contact details of the prospect, conversion rate, etc.) on which to rely to convince more easily, these software helps him to improve. If you want to know the new trends in sales tools and methods, sign up today for our Sales & Business Development Bootcamp of 2 months.
What are the options for finding a job in this field of activity?
While some Closer prefer the security of the status ofemployee, others appreciate the freedom offered byindependent. The Closer will then turn either to Closing agencies or to freelancing.
Closing agencies
Within an agency, the Closer is a paid employee (on a fixed-term contract, interim, work-study or permanent contract) within a team and works for several clients. The agency plays the role of bringing Closing professionals into contact with entrepreneurs. She is in charge of drafting contracts and offers a fixed remuneration at the Closer. It is not uncommon for some Closers who work in agencies to earn Bonus parts in the form of commissions in proportion to their performance.
Freelancing
As an independent, the Closer can working from home or from any location. As their customers can be found everywhere in France, they often make the choice not to have a fixed office. However, it should be noted that it is easier to start a business in Paris than in the provinces.
Under this status, the professional is the sole representative and manager of his business, his development and therefore his reputation. A brand image that inspires confidence must therefore be created. At the beginning, he is the one who goes to meet the trainers or performance coaches.
Over time, they will be the ones who will contact him and him will provide missions as well as the sales script. He will then manage interactions with the client from prospecting to Closing in almost autonomy.
Freelance Closers are paid on commission according to the customers and the projects that are entrusted to them. This is the first reason why their remuneration varies greatly from one salesperson to another. The second being that Closers are not equal in terms of talent.
Sites to find job offers
It is THE professional social network. It is full of auto-entrepreneurs and some of them will be interested in Closing services. Creating a network there is therefore essential if you want to be independent.
It is also possible to apply for job offers or to connect and exchange with Closing agency professionals such as Closing Mastery for example.
- Job sites
There are numerous websites such as Glassdoor, CareerBuilder, Welcome to the Jungle, etc. These platforms combine job offers and reviews On businesses who are hiring. It is possible to search by keywords or filters in order to find information and positions in Closing.
What is Remote Closing?
Remote Closing is a fairly recent practice.
It is a procedure where the people involved in the transaction do not need to meet physically to finalize it. Everything happens remotely by electronic means. Technological advances have made it possible to democratize this type of sales. This practice is very current in the real estate sector and is gradually expanding to other sectors.
Les formalities (signature, legal documents etc...) are the same but are adapted in intangible format of the situation. This Closing method offers the advantage of saving time and costs when the actors are geographically distant. Remote Closing makes closing transactions much easier, but may not be allowed under certain regulatory and legal conditions. Some sales linked to specific practices require physical interactions and therefore the organization of a meeting.
This is a practice widely used by Closing professionals since their work is done remotely.
Why do so many people choose this profession?
- The possibility of choosing your legal status
Many people who love remote working choose to start as a freelancer because this way they will be free toExercising at home.
- The possibility of varying missions
In Closing, professional opportunities are multiple. The Closer has varied missions due to the various services it may be required to sell. So it is more stimulating than any other type of B2C sale where the same thing is repeated over and over again. People who choose this profession generally like the human aspect associated with it and appreciate the time spent interacting with the new entrepreneurs they work with.
- The possibility of having a good professional situation
Closing is recruiting more and more, both as an employee and as a freelancer. The remuneration is generally attractive. Employees earn a fixed salary with possibilities of bonuses. The self-employed receive big commissions in case of success. The very good Closers' can therefore really put their remuneration to good use thanks to variables.