Job description - Sales consultant

blog
April 2024
7 Min

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Summary
SALES CONSULTANTS ARE GENERALLY PRESENT IN STORES OR IN RETAIL BUSINESSES. Responsible for liaising and orienting buyers, the sales consultant represents an indispensable gateway to the retail sector.



Working individually or within a sales team, it offers advice for an appropriate choice. He is very often attached to a department and is required to inform customers about the availability of products.

It is in fact a profession focused both on the marketing of items than on customer service. Becoming a sales consultant is possible with or without a Bac level. Here is a detailed overview of the salary, qualities and skills required to do this job, which offers excellent prospects for professional development.

Sales Consultant: the definition

The job of sales assistant is defined by three elements, which are: reception, advice and sales. Tasks may vary from store to store. Responsibilities within a company are assigned according to the sector in which the sales consultant operates.

To designate this profession, various names can be used: commercial employee, specialized salesman. In some centers, they are called sales consultants or customer advisors.

What is the role of a sales consultant?

The sales consultant is responsible for welcoming customers. He takes note of the demand of buyers. It is a guide that advises and makes proposals for the purchase of a complementary or substitute product.

He makes sure to The presentation of its department and at the same time builds customer loyalty thanks to the welcome and advice offered to them.

The assistant is an employee who is responsible both for organizing his departments and for controlling the labelling of products marketed by the company. He is also in charge of managing the supply of items.

At the end of the day, He makes an inventory of the products sold. He puts his skills and know-how into practice in order to offer the customer an excellent service. For any purchase made in the store where he works, the sales consultant must ensure customer satisfaction.

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What is the salary for a sales consultant?

The annual salary for a sales consultant is between €17,000 and €19,000. However, this remuneration may vary depending on the experience of retail employees. Very often, the amount increases thanks to the awarding of bonuses. In addition, the company's budget can affect monthly earnings.

How much does a sales consultant earn?

The monthly payment of the specialized seller is composed of a fixed part and a variable part that depends on the results he provides. In general, the sales consultant earns a remuneration between 1500 and 1800€ per month.

Junior Sales Consultant Salary

The sales department manager at the beginning of their career receives an annual gross salary of between 15,000 and 17,000€ per year, (1,300 to 1,900€) per month. This estimate does not include any bonuses that the sales consultant may receive. After many years of seniority, the advisor gets an hourly rate of nearly €3,500 per month.

Senior Sales Consultant Salary

When a department manager performs well over the years, his remuneration may increase. Thus, after a certain number of years, the advisor acquires the status of senior customer assistant. Its payment can therefore reach up to €22,000 per year. However, he can earn much more than his base salary.

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Main missions of the Sales Consultant

The main mission of the sales manager is to inform buyers in the most appropriate way about the products and services available in the store. It must take into account the tastes and preferences of customers and must at the same time meet their needs.

With a view to building loyalty, he will have to master each range of products and regularly update its department according to current market trends. The sales consultant represents in some way the company or store in which he works, for this, he must be effective.

A specialist salesperson is the first person a customer sees when they enter a store. It is the window and The guarantor of the company's brand image. It is therefore necessary to ensure the good representation of the products. He must do his job like a professional.

To achieve this, he will have to highlight his competence and qualities. This profession does not stop at the marketing of products; the advisor must keep his point of sale clean and make it attractive. It is possible that he will be in charge of managing the commercial entertainment sector depending on the events of the year.

Qualities to have for this position

Being an excellent sales consultant requires a number of qualities. The seller must listen to his customers in order to identify the needs of buyers, otherwise he will not be in a position to offer them a product that meets their expectations.

That requires experience and mastery of the items available in the store. This position is perfect for people who prefer a variety of tasks and a certain amount of autonomy.

How do I become a Sales Consultant?

Becoming a salesperson is indeed possible without much experience. In fact, there are not necessarily any training prerequisites. However, you should at least have the Bac level. When he follows technical training in connection with the specificity of the department he must maintain in the store, he will be able to be much more efficient.

Skills needed to become a Sales Consultant

The sales consultant is in direct contact with the customer, for this, he must have a solid human quality. The seller must have impeccable speech and must be patient and courteous. Very reactive, the counsellor is a good interpersonal and a keen observer. By the wayYes, it is important that the seller makes good use of the numbers in order to better inspire confidence in his superiors. The advisor must be cheerful and have a taste for teamwork.

Proficiency in one or more foreign languages is an asset for the assistant and the sales guide. He must be meticulous and have excellent professional qualities in order to retain store customers.

What training courses to become a Sales Consultant?

To become a center salesperson, training is not an essential step. Likewise, it is not necessary to acquire an advanced diploma before practicing this profession. However, having a profile with a certain level of education increases the chances access to this post.

To be a good salesperson in a store, it is possible to study in one of the following sectors:

  • BEP in market action;
  • CAP employed by diversified specialty businesses;
  • CAP employee selling specialized departments;
  • BAC professional trades in commercial techniques and sales.

What career developments are there for this position?

Being a sales consultant is an excellent way to acquire professional skills or experiences. It is a sector that offers several career developments.

Thus, it is possible to be promoted to one of the following positions

  • Department manager;
  • Commercial attaché;
  • Sales animator;
  • Sales team manager.

When the advisor demonstrates expertise or presents a job with a good economic return for the store or business, he may consider becoming the center director.

But to qualify for such career developments, having a background or a BTS in commercial operations management is a great advantage. Thus, thanks to these assets, the salesperson or guide working in a store can be appointed to a much higher position.

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FAQ: Becoming a Sales Consultant

What baccalaureate to be a Sales Consultant?

Although this profession does not require a degree before being practised, it is recommended toHave at least a vocational diploma or from any sector.

What are the appropriate retraining profiles?

A sales consultant can switch to other profiles. With a background in commercial techniques, he can turn to e-Commerce. Web design or any other profession related to selling online is a good option for sales consultants.

However, he can become a CRM (customer relationship management) manager. The profession of data scientist is also suitable for store assistants. It is a specialty that deals with the analysis and collection of data.

The sales consultant informs customers about the purchase of various products. It makes it easier for buyers to make choices and in this way contributes to the development of the company's turnover. It is a profession that offers career development to department manager positions, sales manager, or even sales animator. It is also possible to turn to other areas of activity. As a seller and with prerequisites, he has the possibility of considering different retraining profiles.

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