Job description- Commercial B to C

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It works to retain current customers and attract new customers by offering products and services tailored to consumers' needs and expectations. It seeks information on products and services, analyzes the competition, and develops strategies to improve customer satisfaction. Often an ideal front door before becoming Commercial B to B.

What is the B to C sales job?

The expression B to C corresponds to Business to Consumer. The B to C salesman is in high demand for his role in achieving the company's goals. In the exercise of his work, he approaches individuals directly or receives the fruits of prospecting from business developer teams, which he will in turn have to transform. Depending on the sector of activity, he sometimes goes door to door to make appointments with individuals.

In this context, the B to C salesman has a team to assist him in his mission. A communication plan is set up to present the various offers to customers. Insurance contract or bank credit, multiple offers exist and sometimes, some require time to think. The scope of intervention of the B to C salesperson is very broad.

From cars to banks to specialty stores, this sales agent can work wherever there are products or services for sale. Commercial B to C is not the only name designated for this profession. We also talk about commercial attaché, junior sales representative, sales assistant, customer manager.

Moreover, this profession requires a certain theoretical and psychological preparation to deal with customers and with closed doors. Indeed, it will be very useful to redouble efforts after a succession of refusals obtained from customers.

The pressure of hierarchy and the absolute quest for results in the actions taken are also realities to be faced in this type of work. However, the B to C sales profession can change rapidly in terms of salary and position. Like any other, it is a profession that requires professional skills and personal skills for its success.

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What are the other missions of a B to C salesperson?

The B to C salesman acts as an ambassador for the brand that employs him. He monitors the competition in order to propose new sales strategies to his company. In all, the sales attaché can carry out all the tasks incumbent on a salesperson on a daily basis, namely:

· Conduct field prospecting and canvassing;

· Conduct competitive intelligence without forgetting benchmarking;

· Animate and enrich customer portfolios;

· Conduct customer satisfaction surveys;

· Propose customer follow-up formulas to the company and practice them;

· Some missions assigned to the B to C salesman can be carried out by telephone.

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What are the technical skills of a B to C salesperson?

To work as a B to C salesperson, every aspirant must follow vocational training. In addition to obtaining a diploma recognized by the State, it is necessary to demonstrate certain technical skills.

What training should I take to become a B to C salesperson?

There are various paths to the B to C sales profession. An aspirant can obtain a BTS in Customer Relationship Negotiation. This certified training will allow him to acquire theoretical notions for the profession. However, he will have to do practical internships in various companies to establish his knowledge.

Otherwise, it is possible to start with a BAC + 2, i.e. a BTS in Business Unit Management. This diploma allows you to enter this professional sector.

In addition to the BTS Customer Relationship Negotiation or Business Unit Management, other degrees, equivalent to a Bac + 2, are also accepted. These are for example: BTS Technical-commercial and DUT Marketing Techniques.

To take on a position of greater responsibility, it is essential to have a higher degree. A professional degree in Technical Sales (Bac + 3) or a Business School Master (Bac + 5) are the key to access these positions and to work in large companies.

Presenting a diploma is not the only way to become a B to C salesperson. In fact, some companies recruit young people without degrees to train them internally. In fact, they can enter the workforce.

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What are the skills of a B to C salesperson?

For any commercial agent, there are prerequisites for taking up a position in a company. The first is undoubtedly the ability to trade. It is necessary for a B to C salesperson to have a very keen sense of business. To better sell his company's products and services despite the competition, he must demonstrate:

· A keen sense of initiative to offer yourself the best opportunities;

· A strong power of persuasion to convince the customer to buy a product;

· An attentive ear to build customer confidence;

· An ability to adapt to the field to maximize the chances of success in negotiations.

The B to C salesperson must have a combative and dynamic spirit, because in this business, the challenges are numerous. The commercial attaché must make it a source of motivation. To seduce his interlocutor, he must be naturally sociable.

In addition, he maintains a certain proximity to his hierarchy. He must also submit to the Commission quantified reports on his interventions, on a periodic basis.

Depending on the sector, work pressure may vary. Be that as it may, the B to C salesperson must constantly seek to improve. He has to be persistent. Since he must go out to meet customers, he is required to be autonomous and proactive in the field. Opportunities may present themselves to him, so he must be able to take advantage of them.

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What are the possible evolutions for a B to C salesperson?

The evolution in the career of a B to C salesperson depends on the sector of activity in which the professional operates. Also, depending on the company, the sales attaché can hold the position of team manager, sales manager or better still, sector manager.

Continuing education may be necessary to evolve in this work. Of course, the number of years of experience counts mainly for the promotion, but the diploma is also considered.

How much is the salary for a B to C salesperson?

The salary of a commercial attaché is not a fixed amount. There are several criteria that come into play in determining its emoluments. Usually, a B to C salesperson can receive between 24K € and 48 K€ gross per year. In addition, there are the bonuses associated with his position and the sales made.

In the media world, the business to customer sales profession is experiencing a rapid salary increase. It is estimated between €60K and €80K The gross annual salary that a B to C salesperson receives. Moreover, bonuses can reach 50% to 100% of the base salary. This profession, which is quite popular because it is well paid.

In reality, in addition to bonuses, there are donations in kind made by the employer. For example, depending on the company, a B to C commercial can be conveyed, housed, or even covered by insurance. The benefits of working in the profession are often better in big cities.

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