Job description — Key Account Manager (RGC): definition, role, salary and missions

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Key Account Manager simply means customer manager. Also called Key Account Manager, he is responsible for developing the client portfolio and ensuring their satisfaction following the services.

In the business strategy employed by a company, the RGC is an important piece of the puzzle. In this job sheet, discover this profession. His ministry as well as his challenges are detailed there.

What is a Key Account Manager?

Key Account Manager: the definition

The Key Account Manager is a salesperson who is dedicated to the commercial relationship of the customers of the company for which he works. In other words, he manages the accounts. Those of big customers to be more precise. In business, accounts are nothing more than customer records. He therefore strives to satisfy the needs of customers.

It is found in various sectors such as startups, digital or media agencies. Or even in consulting companies.

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What are the missions of a Key Account Manager?

The work of a key account manager is, however, quite exhaustive. It encompasses various tasks. You should already know that managing relationships between the company and its customers requires a certain amount of follow-up. That is to say, the Key Account Manager is supposed to follow the customer or the customers in his charge and make them grow. So that they are on the lookout for new offers.

Simply put, it represents the link between the customer and the company. That is why he does not work alone but in collaboration with various experts. In particular legal, accounting and technical experts to do what is expected of him. Advise the client and direct him to the best services in the company.

While the expansion of its activity is intended to be considerable, its missions are quite clear:

Support the customer in choosing offers, services and solutions

The Key Account Manager has a better knowledge of the company and its services. He therefore wants to be in the best position to talk to the customer about it. While he should not lose sight of the growth of the company that employs him, he should provide sound advice.

This therefore requires monitoring the latter in the choices he makes. But also a good knowledge of your needs. Apart from that, he must ensure the smooth running of the services offered.

Conduct negotiations and discussions until contracts are signed

The signing of new contracts makes it possible to develop the company's portfolio and to increase its turnover. The RGC must therefore keep customers informed of the news put on the market by the company. And this, through the implementation of commercial and technical strategies.

Provide reports on the results achieved and the objectives achieved

The company needs to know where it is at and what it needs to do quickly. achieve your goals. The key account manager should make reports to show the work he is doing. And also to be awarded other customer files. If the reports show convincing results.

Suggest commercial solutions

The RGC must be an expert in their field. The objective is to help the company better market its products and services. This ranges from advertising to communication, including knowledge of digital platforms and others.

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The tools used by the Key Account Manager

The RGC must be at the heart of new information and management technologies. Even more so if he works for a digital agency or for a startup, he will have to use many digital tools.

However, it will also need the unquestionable tool in customer relationship management. The CRM. It is a collection of tips and tools that help to effectively satisfy customers and according to their expectations.

What is the salary of an RGC?

How much does the Key Account Manager earn?

The Key Account Manager is doing quite well in terms of salary. Over the span of a year, he can win 42 K€ See 60 K€. At the rate of 2500€ unto 3800€ per month. By adding a few years of experience, these numbers can increase significantly.

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The qualities of a good RGC

What is a good Key Account Manager?

To do this job effectively, you need the skills you need. Since the role of RGC in a company is not negligible. One thing is obvious, he will have to show envy, hunger, motivation for what he does. However, there are some skills that are special to have.

Listening

The Key Account Manager is the main and first point of contact for customers. Since he is in charge of them, it is usual for him to have a listening ear to understand and analyze what customers expect. If he talks more than he listens, that won't work. A good key account manager listens to and listens to the needs of his customers. Only in this way will he be able to quickly meet their requirements.

Leadership

The RGC must have a leadership temperament. During his work, he will be called upon to become a project manager and will therefore have to direct and coordinate activities. If he cannot set a good example through his discipline and rigor, his leadership role will take a hit. And in business, intentions and actions matter a lot. But even more so with customers.

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How do I become a Key Account Manager?

The necessary professional qualities

As for professional skills, there are some that are exclusively sought after. It is the federative capacity of a team. As the previous field notes, it is a question of leadership. An RGC must have this professional aptitude. He must also know how to negotiate, propose and argue. That he knows how to organize and organize while having a good educational base.

The commercial qualities required

The most important skill is still the commercial relationship. Being able to maintain constant contact with customers is essential and knowledge of the competition and sales techniques is also not negligible.

What career developments are there for this position?

The RGC may change positions during their career. He will certainly not end up as Key Account Manager if he remains efficient in his work. The positions he could apply for are those of Sales Director or Business Developer. However, there are no profile requirements for this job.

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