What is up-selling? Definition and examples

What is up-selling? Definition and examples

Up-selling is a sales technique that consists in offering a higher quality service or product at a higher price. The main objectives of this technique...

VP Sales Salary - Average Salary

VP Sales Salary - Average Salary

The average salary for a VP Sales in France is 130,000 euros gross per year. At the start of a career, the average salary is €80,000 and rises to over €300K per year for the most competent VP Sales.

The different types and types of customers you need to know

The different types and types of customers you need to know

What are the different types of customers and how can they be used to personalize your customer approach?

How to create a sales funnel to quickly transform your prospects?

How to create a sales funnel to quickly transform your prospects?

Commercial prospecting is a process that requires a lot of investment on the part of the salesperson. It is therefore in his best interest to prepare prospects for sale.

Handling sales objections - 4 methods you should know

Handling sales objections - 4 methods you should know

The reaction to an objection depends on the level of qualification of the customer. That is to say, they will be of different intensities depending on the progress of the negotiation.

The 5 best sites to find a startup job

The 5 best sites to find a startup job

60,000 jobs are available in the Tech sector, including 40% for Sales & Business Development jobs. This is the consequence of the explosion in the amounts raised...

The Challenger Sale - The New Sales Technique (French)

The Challenger Sale - The New Sales Technique (French)

It is obvious that “solution selling” as practiced no longer works for many businesses. The Challenger Sales is a new sales method to optimize your sales process.

Guide to the 27 best selling techniques in 2024

Guide to the 27 best selling techniques in 2024

Sales tools, practices and techniques are evolving and diversifying every day. This guide will help you perfect your business approach.

Commercial prospecting technique - definition and examples

Commercial prospecting technique - definition and examples

Our methods and advice for effective prospecting: discover numerous techniques for generating leads and finding qualified prospects

How to build a (good) commercial organization?

How to build a (good) commercial organization?

We invited Laurent Martel, commercial director of the Sarbacane group, to explain his commercial strategy to us.

Complete a Business Developer internship

Complete a Business Developer internship

The Business Developer, a general salesperson specializing in Digital, has the primary responsibility to understand his market and its players in order to perform.

 SPIN SELLING: the method for successful complex sales

SPIN SELLING: the method for successful complex sales

Spin selling is a sales method aimed at improving your conversion rate during a customer interview. Based on active listening and dialogue, it consists in...

Qu’est-ce que le Social Selling ? Définition et exemples

Qu’est-ce que le Social Selling ? Définition et exemples

Le Social Selling est une pratique visant à entretenir des relations engageantes avec des prospects sur les réseaux sociaux. Les commerciaux s’en servent pour closer plus de deals.

SDR training: a first step towards a Sales Development Representative role

SDR training: a first step towards a Sales Development Representative role

Learn more about business development courses for people who want to become SDR and succeed in their commercial career.

SDR Meaning and Definition - Sales Development Representative

SDR Meaning and Definition - Sales Development Representative

Mostly used by Tech companies (especially Saas), SDR is a junior position allowing to acquire the...

10 ideas to scale your B2B Sales

10 ideas to scale your B2B Sales

The students of the January session and the Akimbo team were at the conference organized by Station F on the theme “How to Scale your B2B Sales with Stripe, Uptale...

SDR vs BDR - What's the difference? Missions & Salary

SDR vs BDR - What's the difference? Missions & Salary

Understanding the difference between an outbound SDR and an inbound BDR is essential to determine which position is best for you.

Sales Operations (Sales Ops) - Average Salary

Sales Operations (Sales Ops) - Average Salary

In France, a Sales Ops earns an average salary of €50,000 gross per year. At the beginning, the average salary was €38,000 but it can rise to over €100,000.

Sales Manager salary - Average salary

Sales Manager salary - Average salary

In France, a Sales Manager (SM) has an average annual salary of €50,000 gross. At the start of a career, the average salary is around €38,000.

Create a prospect experience thanks to the Sales Engagement Platform (SEP)!

Create a prospect experience thanks to the Sales Engagement Platform (SEP)!

Building a prospect experience necessarily starts with a message and quality content...

What is Sales EnABLEMENT?

What is Sales EnABLEMENT?

The objective of Sales Enabling is to train sales teams internally to make them more operational and harmonize performance between salespeople.

Sales Development Representative Salary - Average Salary - SDR

Sales Development Representative Salary - Average Salary - SDR

The Sales Development Representative occupies a junior sales position in a startup that intervenes at the beginning of the sales cycle.

What is the salary of a Voyageur Representing et Placier (VRP)?

What is the salary of a Voyageur Representing et Placier (VRP)?

The remuneration of a sales representative is composed of both a fixed salary and commissions. The commissions represent the majority...

What is the salary for a Home Seller? - VDI Average Salary

What is the salary for a Home Seller? - VDI Average Salary

VDIs do not have a fixed salary. Their salary depends entirely on the sales made. Commissions can vary considerably from one business to another...

Sales salary in 2024: BDR, SDR, Account Manager, etc.

Sales salary in 2024: BDR, SDR, Account Manager, etc.

Sales and Business Development jobs are becoming more and more attractive for their missions and salaries that do not necessarily require experience.

Head of Sales Salary - Average Salary

Head of Sales Salary - Average Salary

In France, the average salary for a Head of Sales is around €80,000 gross per year. At the start of a career, a Head of Sales earns nearly €50,000.

What is the salary of a Sales Director?

What is the salary of a Sales Director?

In France, a Sales Director earns on average between 45,000 and 60,000 euros in the first years regardless of the variable.

Commercial Salary - Average Salary

Commercial Salary - Average Salary

The average salary for a salesperson in France is €50,000 per year with often a third variable. At the start of a career, the average salary is €38,000...

What is the salary of a closer in 2024?

What is the salary of a closer in 2024?

How much does a Closer earn? And what remuneration system should you opt for when closing? All the information on this new profession!

What is the salary for a Business Developer?

What is the salary for a Business Developer?

Some Sales & Business Developers with > 5 years of experience earn up to €300K in gross annual salary in American Tech companies.

How to make a successful customer appointment? - Complete guide

How to make a successful customer appointment? - Complete guide

The success of a customer appointment lies in its preparation. Make sure you know your interlocutor, your market and your business well.

How do you maximize your chances of winning a tender?

How do you maximize your chances of winning a tender?

Select the tenders that suit you and follow the 5 steps that we detail here to maximize your chances of winning tenders.

The 4x20 rule on sale - Making a successful contact

The 4x20 rule on sale - Making a successful contact

4x20:4 20s to make a good impression on your valuable prospects. Any salesperson has a great interest in applying this rule.

How do you search for a job in Closing?

How do you search for a job in Closing?

More and more people want to find a job in Closing. If this is the case for you, here are our tips for looking for a job.

How do I recruit the right Sales or Business Developer?

How do I recruit the right Sales or Business Developer?

30 to 40% of currently open positions are in Sales (Business Developer, Account Manager, etc.). The need is huge and the hunt for talent is competitive.

What Technical-Commercial training should you choose?

What Technical-Commercial training should you choose?

Become a good negotiator and develop your commercial techniques through flexible training: work-study, distance learning, financed by the cpf...

The 3 qualities of a good Business Developer

The 3 qualities of a good Business Developer

After interviewing hundreds of Tech Business Developers, Akimbo identified three essential qualities to become a Business Developer.

Field prospecting - The complete guide for 2024

Field prospecting - The complete guide for 2024

Discover all the information on “door-to-door”, this physical prospecting method that allows you to communicate directly with prospects.

Telephone prospecting: definition, method, example

Telephone prospecting: definition, method, example

Learn how to write a telephone sales script that attracts the attention of prospects and optimize your calls using CRM tools

How a Business Developer Prospects Thanks to Data

How a Business Developer Prospects Thanks to Data

The subject of data in commercial prospecting is only in its infancy. It allows better targeting, the automation of prospecting actions, etc.

Personality Prospecting - The different psychological profiles of prospects

Personality Prospecting - The different psychological profiles of prospects

Optimize your prospecting thanks to the DISC method and adapt your commercial speech to the different types of personalities of your prospects.

Obtaining your first customers through prospecting

Obtaining your first customers through prospecting

This article is inspired by the workshop with Camille Gras, Growth Marketer at Germinal - How to validate a B2B business idea and get your first customers?

Outsourced commercial prospecting: the lever for your sales success

Outsourced commercial prospecting: the lever for your sales success

Business outsourcing: the definition as well as best practices and tips to get the maximum return on investment.

What is prospecting? Definition and techniques in 2024

What is prospecting? Definition and techniques in 2024

Discover all the information on prospecting: definition, action plan and methods for generating leads and transforming a prospect into a customer.

Commercial Prospecting - Definition and Complete Guide 2024

Commercial Prospecting - Definition and Complete Guide 2024

Commercial prospecting is essential for businesses in their strategy of retaining and acquiring new prospects. To be successful, she must follow a few rules...

How a Business Developer Uses LinkedIn to Prospect

How a Business Developer Uses LinkedIn to Prospect

LinkedIn is a real gold mine of potential customers for Business Developers. Prospecting on this network is fundamental!

The 10 golden rules for your Sales and Business Development interviews

The 10 golden rules for your Sales and Business Development interviews

80% of candidates arrive unprepared for their Sales or Business Development interviews.

FAQ: the SDR station in 6 quick questions

FAQ: the SDR station in 6 quick questions

The SDR position is an essential link in any business strategy. In charge of inbound commercial prospecting, he intervenes at the beginning of the sales cycle.

Creating a sales plan: our tips for success

Creating a sales plan: our tips for success

Boost the sales of your products and services by creating an action plan aligned with your company's marketing strategy

How to establish a prospecting plan in 7 steps?

How to establish a prospecting plan in 7 steps?

Discover our guide to building an effective commercial prospecting plan, generating leads and converting your prospects into customers

Complete Guide - How do I make a customer discovery plan?

Complete Guide - How do I make a customer discovery plan?

The discovery plan is a series of questions aimed at obtaining as much information as possible about the customer and their needs and problems.

Commercial Action Plan (PAC): definition and explanation

Commercial Action Plan (PAC): definition and explanation

The commercial action plan, or PAC, is a real commercial road map. This management tool makes it possible to plan all commercial actions and...

Commercial performance: maximize your results

Commercial performance: maximize your results

Learn how to define business performance, strategies to improve it, and how to measure it effectively to achieve sustainable results.

Business Developer is the most requested profession in 2020

Business Developer is the most requested profession in 2020

A few days ago, LinkedIn and Pôle Emploi published the results of a study on jobs and skills in France. It covers over 17 million people.

The digital business developer's toolbox in start-ups

The digital business developer's toolbox in start-ups

A digital business developer helps a company to develop its turnover by using a range of digital platforms and tools.

Top 10 best commercial prospecting tools

Top 10 best commercial prospecting tools

Customer profiles evolve over time, so do businesses! To help them in their digital transformation, there are prospecting tools to search for prospects.

Optimizing your application to become a Business Developer

Optimizing your application to become a Business Developer

6 seconds on average. Is it the time spent by a recruiter to go through your resume... Difficult to conceive? A good Talent Recruiter scans applications.

5 ways to negotiate your Business Developer salary

5 ways to negotiate your Business Developer salary

50% of Sales and Business Developers do not negotiate their first salary while recruiters are often open to discussion.

Commercial motivation: the most effective techniques

Commercial motivation: the most effective techniques

Are you looking to boost your sales force? Learn how to really motivate salespeople based on their performance.

How to recruit a motivated and efficient salesperson?

How to recruit a motivated and efficient salesperson?

Understand how to make your commercial recruitment ad irresistible to successful salespeople with our most effective tips.

The Sales & Business Development 2024 job guide

The Sales & Business Development 2024 job guide

Discover the many Sales & Business Development jobs you can apply for today! The start of a great career in sales?

What is Sales Ops? Definition, salary, missions

What is Sales Ops? Definition, salary, missions

We interviewed Jules Malâtre, Sales Ops Manager within the Spendesk scale-up, to explain everything about this new job!

SPANCO method - Boosting your commercial process

SPANCO method - Boosting your commercial process

Improve your company's commercial strategy by improving the efficiency of your sales process through the Xerox SPANCO method composed of 6 steps.

SONCAS or SONCASE - The No. 1 method to generate a sale

SONCAS or SONCASE - The No. 1 method to generate a sale

An effective argument is not based on the offer but on the customer. The SONCAS method allows the salesperson to understand the customer's needs...

SIMAC method: selling in 5 steps - Definition

SIMAC method: selling in 5 steps - Definition

The SIMAC method divides its commercial arguments into five phases. It offers the keys to convince and transform your prospects.

What is the SBAM method for sale? Definition

What is the SBAM method for sale? Definition

A prospect is sensitive to expressions of respect and politeness. It is therefore necessary to offer him a climate of trust and assiduous listening to make him feel confident.

The QQOQCCP method: definition, use and examples

The QQOQCCP method: definition, use and examples

The QQOQCCP method allows you to solve your problems or those of your customers by asking all the questions...

MEDDIC method: definition, examples & advice

MEDDIC method: definition, examples & advice

Particularly used in BtoB sales, the MEDDIC method is a sales technique aimed at helping salespeople increase their turnover.

FOCA method - Improving your customer discovery process

FOCA method - Improving your customer discovery process

Based on a series of questions, this customer discovery plan is ideal for identifying the needs of a prospect during a sales interview.

DISC method: understanding it to sell better - 4 personalities

DISC method: understanding it to sell better - 4 personalities

Selling is communication. The DISC method is a behavioral analysis that allows you to learn...

CRAC method: Dealing with customer objections

CRAC method: Dealing with customer objections

The CRAC method makes it possible to support a salesperson in dealing with the objections of his customers in the context of a sales situation.

CROC method: the telephone call plan for sale and examples

CROC method: the telephone call plan for sale and examples

A sales method used in telephone prospecting, the CROC method accompanies salespeople every day...

How to use the CAP SONCAS method?

How to use the CAP SONCAS method?

Understanding the interlocutor and identifying his motivations is essential for a seller. The SONCASE method maximizes your chances of concluding a deal.

Boost your sales with the CAB method

Boost your sales with the CAB method

To maximize your chances of closing a sale, it is necessary to master a few essential techniques. Among them: the CAB method.

BEBEDC method - 6 steps to sign your customers

BEBEDC method - 6 steps to sign your customers

The BEBEDC commercial method allows you to sell more and more quickly by targeting the right prospects. Easy to use, it provides the essentials to conclude...

Using BATNA in negotiation: how to negotiate? Definition

Using BATNA in negotiation: how to negotiate? Definition

The BATNA method (MESORE in French) is one of the best sales techniques. It is used in negotiations to get the best possible offer.

BANT Method: Definition - Understand & Apply

BANT Method: Definition - Understand & Apply

The BANT method makes it possible to improve the purchasing process by accurately scoring potential customers. It is based on 4 pillars: budget, authority...

APB method - Sales arguments (B2B and B2C)

APB method - Sales arguments (B2B and B2C)

The APB method makes it possible to convince a customer with relevant arguments. Targeting effectively the needs of their prospects, it accelerates the sales process and offers...

AIDA method - definition, explanation and examples

AIDA method - definition, explanation and examples

The A.I.D.A method is a marketing method that many Sales use and integrates into their prospecting strategy to increase...

The Sales & Business Development lexicon for all

The Sales & Business Development lexicon for all

Between SDR, BDR, AE, AM, KAM... It's hard to guess the missions behind these jobs! But by the end of this article, you'll already see a lot more clearly.

Business Developer Cover Letter - Examples and Templates

Business Developer Cover Letter - Examples and Templates

How do you stand out among recruiters? The cover letter as a lethal weapon! Although it is an exercise that is less and less requested, 15 to 40%...

Key Account Manager (KAM) - Average Salary

Key Account Manager (KAM) - Average Salary

All the information on the job of Key Account Manager: salary (in Paris and in the rest of France), skills, training, missions...

The typical day for a startup Business Developer

The typical day for a startup Business Developer

Many of you are considering a career as a Business Developer, Sales, or Account Manager. And for good reason: 30% to 40% of job offers in Tech.

“25,000 businesses close every year for poor cash management” - CEO of Agicap

“25,000 businesses close every year for poor cash management” - CEO of Agicap

We met Clément, co-founder and CEO of Agicap, a startup partner of Akimbo.

3 tips to be a hit when looking for a job in Business Development

3 tips to be a hit when looking for a job in Business Development

Léo Primard, the colleague of a Business Developer participating in our last conference on Business Development...

What is Inside Sales? Business vs Commercial Technique

What is Inside Sales? Business vs Commercial Technique

In a world where businesses are becoming more and more demanding, more experienced and more informed, Inside Sales...

Business Engineer Salary - Average Salary

Business Engineer Salary - Average Salary

A business engineer sets up business processes. In France, he receives an average annual gross salary of €50,000. At the end of the career, this salary exceeds €100,000.

Inbound Sales vs Outbound Sales - What's the difference?

Inbound Sales vs Outbound Sales - What's the difference?

Today, businesses are waging a real war of customer acquisition to achieve their goals. Inbound sales and outbound sales strategies are increasingly being used to achieve this.

Sales Engineer Salary - Average Salary

Sales Engineer Salary - Average Salary

The average salary of a Sales Engineer in France is €48,000 gross per year. At the start of a career, the average salary is €37,000 and rises to over €68,000 per year.

SDR is at the heart of Inbound Sales

SDR is at the heart of Inbound Sales

In recent years, a large part of customer acquisition has been carried out through Inbound Sales & Inbound Marketing. With the development of these techniques of...

The importance of a commercial diagnosis

The importance of a commercial diagnosis

Business is a complex ecosystem. To be sure that you are making the right business decisions, a commercial diagnosis is the best option.

Determine your Ideal Customer Profile (ICP) and Buyer Persona (BP)

Determine your Ideal Customer Profile (ICP) and Buyer Persona (BP)

The Ideal Customer Profile, in French ideal buyer profile, defines the ideal customer for your company. It allows salespeople and marketers to adapt their actions according to the targeted profile.

Direct sales training to sell from home

Direct sales training to sell from home

Remotely or in person? Click here to find out more about VDI training and direct home sales: skills, certification...

How to choose your training in commercial techniques?

How to choose your training in commercial techniques?

These courses teach you sales methods, customer relationships, negotiation, prospecting and communication to boost turnover and therefore your sales.

Sales manager training: everything you need to know

Sales manager training: everything you need to know

Making sure you know all the knowledge you need to acquire to excel as a Sales Manager is essential to choosing the right training from the start.

Which commercial prospecting course should you choose?

Which commercial prospecting course should you choose?

Follow this guide to choose the right commercial prospecting training based on your industry, your priorities but also your goals.

Sales manager training: help your teams perform better

Sales manager training: help your teams perform better

Learn team management, achieve your goals and boost your company's sales figure through sales manager training.

KAM training: what to consider when choosing it

KAM training: what to consider when choosing it

Focus on what is important to choose your account management training and prepare for success in this position.

Finding the right sales force training

Finding the right sales force training

Training your sales force allows you to remain competitive. Offering training to the sales team is essential in order to improve their sales skills and knowledge.

Distance sales training - Bootcamp or SAAS platform?

Distance sales training - Bootcamp or SAAS platform?

When a salesperson is starting out or when he wants to improve his skills, it is imperative that he be coached. Whether internally or externally.

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